A CSR Department???
How should companies tackle their CSR strategy? Should they dedicate a whole new department in order to coordinate and manage the process, or should it be the task of all departments in the company, from management to the lowest level?
The answer to the riddle will define the job of most of us in the future, and probably it is doing it right now already.
It’s right to say that whether CSR should be the task of an independent department or not depends on the type and size of company, their approach to CSR and their expectations about that.
Personally, I believe that CSR should not be “the property” of just a few chosen. CSR should define how the whole company does things, no matter in which department you work.
CSR is a relatively new phaenomenom for some companies. That’s the reason why some of them need an in-house expert who can lead/coordinate all the activities dealing with CSR, as well as act as a bridge between departments and towards the stakeholders.
Other companies consider CSR as a part of their marketing strategy. Yes, I know, this approach is very questionable, to say the least, but we all know that it’s how some businesses deal with corporate responsibility. In these cases, CSR will be the task of the marketing department (aka greenwashing).
In many cases an external consultant will help the company set up a CSR policy, talking with the management and the different departments, and letting them do the job all alone once everything is settled.
As you can see, different approaches are possible. What do you think? Please take the following poll and let us know what you think.
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